Yes, you read that correctly. Nars Cosmetics will introduce his new Pro Prime line with a campaign fronted by none other than his own adorable pooch, Marcel.
Pro Prime, which is designed to smooth skin, fill in fine lines, and keep makeup in place, launches on May 1st at Sephora with two products, Skin Smoothing Face Prep and Smudge Proof Eyeshadow Base. Face Prep, an innovative new type of primer, is fragrance-free, non-comedogenic, and is infused with film-former and anti-caking agents that create a temporary barrier on the skin to ensure instant smoothness. Eyeshadow Base uses a combination of polymers and mineral powder and helps prevent smudging, creasing and caking of powder and cream eye shadow formulas.
In the campaign, the wrinkled face of possibly the cutest french bulldog in history stares from the ad wearing only a furry collar and his golden name tag, accompanied by the quote “More than a Pretty Face”. Nars plans to release more photos of Marcel in the coming weeks, along with tips on keeping your makeup long lasting, on their Facebook page. Become a fan here, if you can stand the cute overload.
Available May 1st, at Sephora.