Tarte EmphasEYES™ Aqua-Gel Eyeliner 
Best in beauty at the 2010 Emmy Awards
If there is an eyeshadow shade that is universally pretty on every skin tone and with every hair color, it’s purple. Any variety of it - lavender, plum, violet - is the perfect accent for a feminine dress or night look. Pop stars Demi Lovato and Katy Perry are just a small sampling of the starlets that rock purple hues. Whether you are barely daring enough to supplement a shadow for your eyeliner, or bold enough to don a full lid, you really can’t go wrong with this violet pigment. Check out some of our favorites below.
The Eurydice duo eyeshadow palette from NARS is by far one of our favorite purple shadows. It has just the right amount of intensity, and goes on very evenly. It’s also great when used wet as a liner, and seems more resistant to caking than lower-end shadows. $32, Sephora.com
We loved the versatility of the Kat Von D True Romance eye palette, especially the range of plum to almost lavender hues that makes for the perfect purple smokey eye. But it’s also good for everyday use with the earthy, neutral colors like the brown and gold. $24, Sephora.com
If there is an eyeshadow that has the perfect amount of shimmer, iridescence and pigment, its Dior’s 5-colour in Extase Pinks. With a range in color that can take any chic lady from day to night, the shadows are velvety soft. Though it’s definitely on the pricier side, it lasts and lasts…and lasts (we’ve had a Dior palette for over 5 years now and it’s still going strong.) $58, Sephora.com
Since Illamasqua’s release stateside a little over a year ago, we’ve been a smidge obsessed with their pure pigments and wide range of intense colors. Their powder eye shadow in Fatal is great when worn alone, as a shadow, or paired with shimmery whites and pinks for a dimensional eye. It starts pretty sheer, but can be quickly built up into a deep, vibrant purple. $20, Sephora.com
Press samples recieved for review; this editorial includes affiliate links (read our disclosures for more info)
