Prime number: Urban Decay Eyeshadow Primer Potion

If you’re going to use an eyeshadow primer, there’s really only one way to go. And that’s Urban Decay Eyeshadow Primer Potion.

We’d heard about the amazingness of this product for years before actually picking up a tube for ourselves. Really? we thought. A primer that makes eyeshadow stay in place, no matter how hot or sweaty we get? No matter the consistency of the shadow, cream or powder? No matter how humid the weather or amount of dancing we do in a club? Impossible.

Well, color us impressed, because this primer WORKS. A quick sweep on each eye, a few seconds to let it dry, and voila—your eyeshadow won’t move for the entire day. You heard us—the ENTIRE day. Cream, liquid, powder, it doesn’t matter—it just doesn’t budge!

And, thankfully, Urban Decay wised up and changed the packaging a couple years ago, from the old couldn’t-get-half-the-formula-out-of-the-strangely-shaped-tube to just a normal, everyday, squeezable tube that lets you get every single drop of product out. Thank goodness.

Urban Decay Eyeshadow Primer Potion retails for $20 at sephora.com.