I spent a lot of my youth questioning the need for primer. Was this all some big ploy to get me to spend more money? What do they even really do? What I’ve since discovered is that while a primer may not need to become a part of your daily beauty routine, the times you need a good primer in your life tend to be those moments where you need to look like the best version of yourself. Preferably all day and night long.
Primer should be used when your makeup needs extra staying power, or a little extra oomph. Have a photo shoot or an event where you know you’ll be striking a pose in numerous pictures? Prime time. An added benefit to the staying power of primer is the decreased appearance of fine lines on your face, creating a more flawless complexion. Primers are also a go-to in warmer months when sweat seems to be fighting to slide the makeup off of your face. Here are my picks for four primers that are able to fight the good fight. And win.