A. In a perfect world we’d all get enough sleep and always look fresh and rested. Of course that almost never happens, so we did some research for you.
First, the basics- make sure you stay well hydrated, get as much rest as you can (but not TOO much!), and reduce salt intake… after all, bags are really just fluid retention around the eye area that causes swelling, which in turn crates shadows and “darkness”. In most cases the dark circles are blood vessels that can be seen through the skin, and nothing short of laser procedures to break up the pigmentation are going to get rid of them.
You can MASK them with concealer, and also with products made to reduce puffiness caused by lack of sleep, illness, or allergies— all of which cause the eye area to swell which in turn draw attention to the dark areas. For these, you don’t need anti-aging eye creams loaded with wrinkle reducers… a simple, lightweight cream or gel with caffeine (caffeine constricts blood vessels, making them appear less prominent) should do the trick. We really like rollerballs, like the Garnier Nutritioniste Anti Puff Eye Roller. The bonus of the roller ball is that it gently massages the area, breaking up the pocket of collected fluid and alleviating the darkness.
To conceal, we swear by Lancomes Effacernes. Highly pigmented, thin and buildable so it never cakes, and best of all- WATERPROOF. A bit pricey for some at almost $30 a tube, but you use so little to get great coverage that a tube seriously lasts a year or more. If you need something heavier, check out this post we did last week on SmartCover. It seriously covers EVERYTHING.
(On a side note, anemia can also cause darkness under the eye, so if you’re feeling tired all of the time— it may not be lack of sleep. It might be worth it to have a check up and ask the doctor to check your iron levels.)
Hope that helped!