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Like most women hovering around age 40, we begin to see noticeable changes in our skin. Whether it’s fine lines, wrinkles, pigmentation issues, loss of tone, sun damage or dry skin, it’s a fact that our skin just isn’t the same as it was when we were 20. Accordingly, it makes perfect sense that our skincare regime should evolve as we age — what works for a 20-year-old may not be enough for a 40-year-old. Here are some tips on how to tailor your skincare routine to your age.


Age 20

Sun Protection — The most important thing you can do for your skin at any age is to use sun protection. Any tanning or burning you do now will affect your skin later in life. So while a tan may make you look good for the moment, you’ll regret the sun exposure later in life, I promise you. Stick to sunless tanners and wear SPF 30 or more every single day — yes, even in the winter. Be sure to protect not only your face, but your neck, chest and hands.

Individualized Skincare — Depending on the needs of your skin, use products that address any issues you may face including acne and dry or oily skin. Cleansers, moisturizers, and acne treatments should be part of your daily routine.


Age 30

Continue to use your daily sun protection and acne products if needed. In addition, add the following:

Exfoliate & Cleanse — Choose an exfoliating cleanser or use a cleansing brush to exfoliate regularly. Be sure to use a gentle, non-drying cleanser.

Moisturizer — If you’re not already using a daytime and nighttime moisturizer, start now as skin begins to lose some of its natural moisture.

Eye Cream — Fine lines begin to form in our 30s, so begin adding an anti-aging eye cream to your morning and evening routine.

Anti-Aging Serums/Creams — It’s never too early to start tackling the aging process. Look for products that contain retinoids to improve skin’s texture and tone, and Vitamin C to fight free radicals.

Skin Brighteners — Pregnancy and sun damage can cause melasma, discoloration, or pigmentation issues, so look for a skin brightener if needed.


Age 40

Continue to use your daily sun protection and acne products or skin brighteners if needed, along with your exfoliator and gentle cleanser.

Anti-Aging Moisturizer — Women in their 40s will begin to see a loss of skin tone, increased dryness, and fine lines and/or wrinkles, so an anti-aging moisturizer is essential for day and night. Look for ingredients that build collagen (like peptides and retinoids) and retain moisture (like hyaluronic acid).

Anti-Aging Regime — In addition to moisturizers, anti-aging eye creams and serums are important.


Age 50+

Continue to use your daily sun protection, anti-aging regime, eye creams, and serums, and acne products or skin brighteners if needed, along with your exfoliator and gentle cleanser.

Moisturizers — Dry skin and sagging are our biggest concerns at this age. Avoid any products that tend to dry out skin and keep skin well hydrated day and night. A richer moisturizer and ingredients like hyaluronic acid can help.

Retinoids — Whether as a separate treatment or as an ingredient in moisturizers or serums, a retinoid like retinol will help stimulate collagen and improve skin’s tone and texture to minimize the appearance of wrinkles.



NewOlayLogo_BlackOnWhite.jpg.jpg.jpgAs a leader in skincare with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the United States {Canada} beginning in October 2012. CC, or Color & Correct, Creams have started to emerge in Asia as a new category and are designed for women who love BB Creams for their ability to provide a quick, flawless finish but are seeking skincare solutions that deliver long-term benefits.

The Olay Total Effects CC Tone Correcting UV Moisturizers fight seven signs of aging, while also providing immediate color correction with tinted formulas that include UV protection and tone correction over time. The multiple, must-have instant and long-term benefits leave skin luminous and even-toned with the reduced appearance of discolorations, fine lines and wrinkles.



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A few weeks ago, I introduced you to the L’Oreal Paris RevitaLift Triple Power Collection, an anti-aging system that includes three products working together to repair wrinkles, re-firm contours and replenish facial volume. Since then, I have been using each of the three products twice daily, paying close attention to any immediate and long-term results. I reviewed each of the three products individually: the Deep Acting Moisturizer, Concentrated Serum and Eye Treatment and gave them a glowing review.

After several weeks of using the complete system, I can honestly say that my skin hasn’t looked this good in years! Over the past couple of years, I’ve noticed an increase in the fine lines (or crinkles) around my eyes, a loss of firmness and more pronounced smile lines. Since starting the Triple Power Collection, my skin looks noticeably more firm and plump and the fine lines around my eyes are diminished. In addition, my skin looks glowy and moisturized, which is no easy feat for my dry skin.

I’ve received several compliments from friends and family about my skin, so the improvement is not only noticeable to me. I can honestly say that my skin looks younger than it did a month ago and I plan to continue using the Triple Power Collection as an integral part of my daily routine.


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L’Oréal Paris RevitaLift introduces Triple Power - three anti-aging skincare products designed to help fight the 3 dimensions of aging. When just fighting wrinkles isn’t enough, you need to go beyond a one-dimensional approach to restore skin’s youthful look. Challenge this approach with a powerful and luxurious cream (Triple Power Deep-Acting Moisturizer) that visibly addresses the three dimensions of aging skin: wrinkles, loss of facial volume and loss of firmness. The RevitaLift Triple Power collection also includes a Concentrated Serum and an Eye Treatment.

revitalift-serum.jpgA couple of weeks ago, I introduced you to the new L’Oreal Paris RevitaLift Triple Power Collection, an anti-aging system that contains three products working together to repair wrinkles, re-firm contours and replenish facial volume. I’ve been using the system twice a day for a few weeks now and I’m thrilled with the results so far. The instant benefits are soft, moisturized skin that looks smoother with a noticeable plumping of the skin.

Last week I reviewed the Deep Acting Moisturizer and today I will review the remaining two products. The first step of the system is the Concentrated Serum. This serum aims to address 3 dimensions of skin aging to fight wrinkles, replenish volume and resurface skin texture. Powerful ingredients include Pro-Xylane to stimulate collagen and Hyaluronic Acid to penetrate skin and retain moisture. I apply the serum twice daily to damp skin and it feels amazing, instantly soothing my super-dry skin.

The third product in the collection is the Triple Power Eye Treatment that targets aging in the delicate eye area. It aims to fight wrinkles, reduce bags and lift the eye area using the same acting ingredients in the serum. It instantly works to smooth and moisturize the eye area, providing a great base for concealing products if desired.

All three products combine to make skin look amazingly soft, smooth and moisturized upon application. I also feel that my fine lines, especially around the eyes, appear reduced. Stay tuned for next week’s progress report!

Want to give the RevitaLift Triple Power Collection a try yourself? Click here for samples!

L'Oreal Paris Logo.jpg

L’Oréal Paris RevitaLift introduces Triple Power - three anti-aging skincare products designed to help fight the 3 dimensions of aging. When just fighting wrinkles isn’t enough, you need to go beyond a one-dimensional approach to restore skin’s youthful look. Challenge this approach with a powerful and luxurious cream (Triple Power Deep-Acting Moisturizer) that visibly addresses the three dimensions of aging skin: wrinkles, loss of facial volume and loss of firmness. The RevitaLift Triple Power collection also includes a Concentrated Serum and an Eye Treatment.

Last week I introduced the L’Oreal Paris RevitaLift Triple Power Collection anti-aging system and promised to keep you posted on my progress as I test out the products for a month. One week in and I can honestly say I’m impressed!loreal-deep-acting-moisturizer.jpg

While it’s too soon to visualize any long-term benefits, the instant benefits are remarkable — in large part due to the Triple Power Deep Acting Moisturizer. I will preface this by saying that I have extremely dry skin, so a moisturizer is an integral part of my morning and evening skincare routine. As I mentioned in my previous post, my smile lines have become more pronounced in recent years and I’ve noticed a slight loss of firmness.

My first impression of the product was, of course, the packaging. The jar has an impressive heft to it and a luxury feel that I rarely associate with a drugstore product. The cream is nice and lightweight, not too thick, with a light pleasant smell that isn’t at all cloying or overpowering. Applying the cream feels deliciously soothing and melts into skin, providing a perfect base for makeup without any greasy feel or look. Most importantly, it works instantly to moisturize my dry skin, leaving no flakes or rough patches whatsoever — a problem I often experience with other moisturizers. Even better, I do see a difference in fine lines with a noticeable plumping of the skin making it look younger and smoother on contact.

After using the product for a week, I find it to be an amazing daily moisturizer. As the weeks go on, I look forward to realizing the added benefit of younger, firmer skin as the patented ProXylane ingredient works to stimulate collagen production. I’ll check back in next week with my progress.


L'Oreal Paris Logo.jpg

L’Oréal Paris RevitaLift introduces Triple Power - three anti-aging skincare products designed to help fight the 3 dimensions of aging. When just fighting wrinkles isn’t enough, you need to go beyond a one-dimensional approach to restore skin’s youthful look. Challenge this approach with a powerful and luxurious cream (Triple Power Deep-Acting Moisturizer) that visibly addresses the three dimensions of aging skin: wrinkles, loss of facial volume and loss of firmness. The RevitaLift Triple Power collection also includes a Concentrated Serum and an Eye Treatment.

L'Oreal Paris Youth Code BB Cream Illuminator

Last week we introduced you to L’Oreal Paris Youth Code BB Cream Illuminator, one of the newest multi-tasking creams aimed at improving the appearance of skin for a flawless look. After spending a couple of weeks using this product daily, I can honestly say Youth Code BB Cream delivers. At the risk of sounding overly enthusiastic, I might go so far as to say the cream is magic in a tube.

Over the years, I’ve tried many tinted moisturizers and, more recently, BB creams, so I was expecting more of the same from this product. After applying a pea-sized amount of the product, I was amazed at how even my skin looked with absolutely no sign of redness. Incredibly, my skin looked flawless and so natural with virtually no tell-tale signs of any product on my skin whatsoever. Did I mention this cream is magic?

Since first trying Youth Code BB Cream Illuminator, I have been using the product daily in place of my usual tinted moisturizer, and every day I marvel at how this cream can make my skin look so beautiful. I’m thrilled to add this to my list of must-use beauty products!

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Youth Code BB Cream Illuminator instantly evens, illuminates, perfects, moisturizes, and protects skin. In one week, tone and texture are improved and skin is healthier looking.

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