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kate-hudson.jpg Almay has announced actress Kate Hudson as their newest global brand ambassador, stating the actress would be involved in various company-sponsored philanthropic and fund-raising events, as well as serving as the face of new and existing Almay products. Hudson will appear in global multimedia campaigns that include TV, print, in-store and Internet placements.

In a statement, Hudson said, “Almay is known for its fresh, effortless approach to beauty. I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day, we all want to have fun and feel beautiful — that’s what Almay is all about.”

The 31 year old actress, who signed a multi-year contract with Revlon Inc, Almay’s parent company, joins model Elaine Irwin Mellencamp and actress Leslie Bibb as celebrity spokeswomen for the brand; Mellencamp came aboard in 2004, Bibb in 2008.

“She is smart, confident and vivacious. Her energy and youthful spirit are contagious,” Revlon president and CEO Alan T. Ennis said. “Kate is a perfect ambassador for the Almay brand.” 


mary-j-blige3.jpgMary J. Blige, celebrity ambassador of beauty brand Carol’s Daughter, is set to release a new fragrance in collaboration with the brand this summer. My Life by Mary J. Blige, is named in honor of the Grammy winner’s second album, which represented a major turning point in Blige’s life and career.

“I wanted my fragrance to be something special for my female fans,” said Blige. “My fans and I are smart now. We know we’re smart now, but we didn’t know it then. We know we’re beautiful now, we didn’t know it then. We’re educated now, we didn’t know it then. We’re soft, we’re edgy — we’re all those things. And I wanted this perfume to represent every female’s everyday life.”

Blige had complete input into the scent’s creation. “I have to be involved,” she said. “Because when your name is attached to something, and it’s not good, that’s your name. So I prefer a good name rather than vanity and riches.” The scent’s top notes are gardenia petals, Bartlett pear and white freesia; the heart is tuberose, blooming jasmine, gold lily and apricot flower, and the drydown is cashmere woods, praline, sesame and incense.

My Life will retail for $46 for 1.7 oz. The scent will be available exclusively on HSN starting on July 31st, and will arrive in department stores across the U.S. next year.

[WWD]
Move over Miami…Jenny is back on the block just in time for your Spring scent update.

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Blue Glow by JLo is inspired by the floral and fruit base that her first Glow scent is famous for. Notes of mangosteen, valencia orange, and red current blossom are blended with water lily, vintage rose and vanilla orchid, and then anchored by the sultriness of cedar and mahogany.

If the small alone doesn’t get you excited, then the bottle should: the dark blue ocean-inspired bottle is draped by a sexy silver anklet meant to be removed and worn, or if you prefer, left on the bottle to dress up your vanity.

Blue Glow is the fifth fragrance in Lopez’s Glow line, which also includes original Glow, Sunkissed Glow, My Glow, and the (sadly) discontinued Miami Glow, a fave of ours.

$27.50 to $59.50, FragranceNet.

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How do Jane, Julia, and Jamie always look so flawless as they’re walking the Red Carpet? They’re wearing Smart Cover concealing creme.

Developed by Flori Roberts, creator of Dermablend® and the leading authority in Camouflage Makeup, Smart Cover camouflages tattoos, dark circles, blemishes, age spots, skin imperfections, and more.  A staple in many a makeup artist’s kit, SmartCover is used on celebs like on Reese Witherspoon, Joy Bryant, Julia Roberts, Helen Mirren, Jamie Lee Curtis, and more to keep them looking picture perfect on and off the screen.

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The ten-piece Smart Cover kit includes several different shades of the concealing crème, from light to dark, so you can use them to mix and match to create the perfect shade. It also comes with a color corrector to neutralize the deep tattoo pigment first, allowing the concealing crème to cover completely and blend seamlessly into the skin on the face and body. Moisture primer lotion, vitamin beauty stick for eye area, camouflage brush, blending sponges, and travel case are included as well. Smart Cover goes on creamy and smooth, is dermatologist and allergy tested, non-comedogenic, waterproof, smudge-resistant, and fragrance free.

No wonder the pros use it!

$30,  SmartCover.com



Supermodel Gisele Bündchen has launched a new natural, eco-friendly skincare line called Sejaa Pure Skincare. The line promises to use “thoughtful” packaging and recycled paper; whole plant extracts and 100% natural ingredients.

25588_356705609508_322368494508_3395181_3094434_n.jpgThe range includes a free radical fighting day cream ($70), restorative night cream ($70), and a detoxifying mud mask ($56), which can be purchased individually or as a kit ($130).

Bündchen told Vogue magazine that she decided to develop the skincare line after a humbling experience working with abused girls and women. “I wanted to teach girls to love themselves and take care of their bodies,” she says, “I have made the simplest, purest cream - an everyday cream - but it comes with an affirmation. I want to help myself in any way I can to be more conscious, more present, more aware, more happy. And if my philosophy or products can help to make others happy, then I’ve been successful.”

As if we didn’t have enough reasons to admire Gisele!

Available at Sejaa Pure Skincare.




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