This season during New York Fashion Week, Butter London teamed up with designer duo Vena Cava to create a custom color (now named ‘Marrow’) which the designers debuted with their fall 2010 collection. Butter London’s Creative Director Nonie Creme refers to this new color as a “murky purple” and we’re loving it! Not too vampy, but just enough edge to add a little character. Yes, it’s nearly spring and everyone is stocking up on their toned-down taupes but we’re craving this darker shade. If you’re like us and too anxious to wait for fall, get the look with these similar purples:
Purple with a Purpose
Call me Irresponsible
Nonie Creme suggests replicating a similar look by applying one of Butter London’s new Jelly shades like Stroppy to a darker color like black or purple.