First up, a peony-inspired makeup collection that will hit stores worldwide within the next month, and will include eye, cheek and face colors, as well as bronzer, lip color and lip gloss.
Laure Masson, L’Occitane’s U.K. Marketing Manager, said: “The peony is a symbol of beauty and femininity in the Mediterranean.” L’Occitane went as far as to consult peony expert Jean-Luc Rivière, to get the theme just right. Each product’s shade is inspired by different varieties of peonies; for example, the line’s Healthy Glow Face Bronzer is inspired by the yellow-hued Mine d’Or peony, and the flower remains a theme throughout the product’s cardboard container, as well as its outer packaging.
The color line comprises 19 items, including lipstick; lip shine; tinted water, which can be used on lips and cheeks; lip balm, and illuminating powder. Makeup brushes and a fragrance, Paeonia, are also part of the collection. The eau de toilette, which includes notes of bergamot, grapefruit, peony, rose petals, sandalwood and white musk, and brushes will remain part of L’Occitane’s lineup permanently.
Prices will range from over $10 for some lip balm to over $40 for a Paeonia perfume.