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Avon Inc. plans to grow its hair care business by increasing focus on premium hair care, including the introduction of a revolutionary new frizz fighting product. The direct seller will usher in the strategy this summer with a new patent-pending technology designed to smooth frizz similar to a salon treatment.

The technology is housed in the upcoming product called Advance Techniques Frizz Control Lotus Shield. The treatment's technology is designed to mimic the lotus leaf, which lives in water but has a surface structure that repels droplets of moisture. The humidity-fighting technology comprises smoothing silicone and microparticles. After one week of use, Lotus Shield was found -- in various testing conditions, including rainforest-level humidity of up to 95 percent -- to last for three days, even after hair washing.

Beginning in July, Lotus Shield will sell for $12 and its launch will coincide with the restage of the existing Advance Techniques line. Advance Techniques will consist of 23 products within six regimens based on hair concerns, namely Frizz Control (Lotus Shield), Daily Shine, Color Protection, Damage Repair, Volume, and Keep Clear.

via WWD.

This may sound a little greedy, but we occasionally come across a drugstore find so great, we're hesitant to share. But we love you so much we couldn't hold out! For $5.99, Psssssst Instant Spray Shampoo is the perfect way to skip shampoo - or two - and still look like you stepped right out of a blow out. And trust us, we've tried our share of instant shampoos and this one is by far the best bang for your buck.

It smells good too. $5.99 at drugstore.com

Trends can be intimidating, especially during Fashion Week- not only are the models 16 year old goddesses, but they have the best in makeup, hair, and design backstage dressing them up like dolls. How can we compete?

Thankfully, as we jet from backstage to backstage this season, we keep hearing the same phrases used over and over again: clean, fresh, organic, and "like they did it themselves". Good news for us, who don't have the beauty team following us around all day ( a girl can dream!)

Backstage at the Charlotte Ronson show, we noticed some really chic looks, which thankfully are super easy to re-create at home. Here's how to get the look:

For the face, Sephora PRO artist Gilbert Soliz told us that Charlotte wanted the girls to look as if  they'd done their own faces. The skin was kept dewy using Make Up For Ever Face and Body Liquid Makeup, and then sculpted with taupe powder to lift the face. The eyes were then given a monochromatic brown smokey look using Makeup For Ever Aqua Eyes in Pearly Brown. The shadow was applied to the lid and then winged out with a brush, followed by DiorShow mascara enhance lashes. The eyebrows were kept natural and only lightly groomed, and lips were left nude, touched only by clear balm to enhance (Sephora FACE Very Sexy Nourishing Lip Balm SPF 15).

For the hair,  TRESemmÉ Celebrity Stylist Jeanie Syfu said that Ronson wanted "decadence". The hair was prepped with a lightweight mousse (Tresemme 24hr Body), and then dried with a round brush for volume before being sectioned off and wrapped lightly around a barrel iron. The curls were then finger combed to loosen the wave, and spritzed with a dry shampoo (Tresemme Fresh Start) to absorb leftover styling products.

Viola! So simple....turban optional.

With a playful hairstyle, glowing skin and smoldering eye makeup, we couldn't help but love Jessica Alba's look at the People's Choice Awards.

 

To achieve a more piecey look after curling Jessica's hair, stylist Renato Campora applied FEKKAI COIFF Nonchalant Piecing & Forming Wax ($23, beauty.com) on the ends, adding texture and creating a more tousled look.

Rachel McAdams appeared at the London premiere of her new film, Sherlock Holmes, looking nothing short of glamorous with a texturized braid to compliment her Grecian-inspired gown. We found out how to create this look from the hairstylist behind this look, Sebastian Stylist Design Team Member Thomas Dunkin.

Dunkin shares his styling tips for recreating a look like Rachel's at home:

1. Start by applying a volumizing product to wet hair.

2. Blow dry in sections, and pin each section in medium and large sized velcro rollers throughout whole head and allow to set for 5-10 minutes.

3. Allow to cool then take down rollers, and spray hair with a dry shampoo for added texture.

4. Emulsify a small dab of Sebastian Professional Microweb Fiber ($16, amazon.com) between palms and run through top of hair. Backcomb front section and manipulate for height and volume. Secure with pins.

5. French braid bottom half of hair starting behind left ear and pin random remaining pieces into braid for haphazard, playful positioning.

6. Finish the look with a medium-hold hairspray for tousled movement and controlled hold.

Short and pixie-style haircuts can be worn in a slightly undone way during the day, but creating a more piece-y or sleek look with a pomade or styling wax will add the perfect amount of glamour to compliment your evening ensemble.

If you have medium length hair, hot rollers or a curling iron will kick your style up a notch. Give your hair some curls in the morning before work and pull it back to a low, slightly loose bun during the day. When it's time to hit the town, remove the bun, shake out your hair and you'll you'll be "set" to go.

              

 

An effortless-looking hairstyle is always sexy when worn with a more put-together look. Jessica Biel proved this when she complimented her crisp strapless dress, long cardigan and flats with a loose, texurized ponytail for the premiere of the new family film, Planet 51. We're loving the free-spirited feeling of this hairstyle, created by Fekkai stylist Adir Abergel.

 

 

To add texture to her hair before securing it in a ponytail, Adir sprayed it with Fekkai Coiff Oceanique Tousled Wave Spray ($23, beauty.com). As an extra boost, he followed this with a little teasing at the crown and made sure to leave some loose pieces around Jessica's face.

Gabrielle Union's full, glossy hairstyle is easy to acheive and, to the excitement of our wallets, also affordable-- thanks to products by Tresemme. We always find it so refreshing knowing that our favorite stars use the same products we ourselves love.

We got the scoop from Tresemme stylist Tyler Laswell on how he created this full-bodied look for the star:

 

To begin, prep hair with TRESemme Thermal Creations Heat Tamer Spray ($4.75, drugstore.com) all over.

 

 

 

Next, separate hair into four sections; sides, back of head and top of head. Then, wrap 1" sections around a curling iron, holding the ends. Alternate between a 1" curling iron and a 1 1/2" iron. This adds more demention and volume to the hair.

 

 

Once entire head curled, use a blow dryer and just your fingertips to stretch and soften the curls into waves. Finish the look with one of our favorite glossing products, TRESemmé No-Frizz Shine Spray ($4.75, drugstore.com) to create a natural sheen.